Over-the-top messaging services have come out of nothing to suddenly challenge mobile operators in one of their core services. Now, due to easy group creation and sharing with “real” friends rather than with loose social network relationships, their use is becoming so widespread that they are eating into the time spent on social media platforms too.
It is time to start thinking of viewers, customers and fans as micro communities with common interests and strong relationships. Such view requires more contextual media, lively apps with “momentum” and easier sharing tools. Melio introduces Micro Community messaging®, a services module integrated in Melio’s Xtend platform that allows MNO’s, publishers, artists and brands to onboard viewers, fans and customers on their own microchannels.