THE POWER OF LIVE  By

THE POWER OF LIVE

The impact of changing information consumption is going far beyond the boundaries of traditional media. Newspapers, sport clubs, celebrities and consumer good companies are required to somehow become media companies themselves. Attracting online audiences in a permanently connected however requires a new approach to publishing that combines the momentum and assembly power of live events with the ubiquity of the web. Melio Xtend includes a web scheduling system and real-time publishing system that can revitalise apps and web sites regardless of delivery platform.