Music labels, -artists, athletes
Music artists, sports athletes and other icons share the thirst of fans to be informed and entertained in real-time about their heroes. Surprisingly little has changed however in the way that icons communicate with their fans and followers. Despite Facebook posts, tweets and occasional Youtube videos, a large gap between the wealth of experiences that icons create and the information that reaches fans is waiting to be closed.
In Melio’s view, music artists, sports athletes, and other celebrities are continuous producers of valuable content rights with a large potential audience waiting to be served. With Melio XTend Live, these rights can be captured, packaged and monetised on the web, mobile and connected televisions. Never before has technology provided such opportunity to rethink fan-follower communication.
Melio Xtend allows artists and athletes to create their own entertainment channel without having the overhead of a full TV station. The Xtend artist/athlete channels are powerful tools to stay visible in times when fans are shifting their time from Facebook and web sites to messaging apps and video. The XTend micro channels are also powerful tools for brands, as conventional online advertising has proven to be less effective in the mobile world.” link_url=”http://www.melio.tv/melio-cloud”]
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