In 2013 more information was produced than in the previous 5000 years altogether (Cisco research) due to the explosive combination of always-on broadband networks, smart personal devices and over-the-top content sharing. With such staggering growth of yearly content production, being visible to customers, viewers, and fans has become more challenging than ever before. In this new socio-mobile ecosystem, static publishing of sites, video uploads and social media posts are no longer sufficient to reach audiences. Melio introduces XTend®, a comprehensive service delivery platform for micro channels that combine the assembly power of broadcast with the flexibility and low cost of web publishing.